Felix LA is the brainchild of art collector Dean Valentine and art dealers Alberto and Mills Morán of LA’s Morán Morán gallery. According to organizers, this boutique, invitation-only contemporary art fair offers “a more intimate fair experience for collectors, dealers, and artists that prioritizes connoisseurship, collaboration, and community.”
Felix promises to stand out thanks to its unique mixture of large and mid-sized galleries, which will appeal to a broad cross section of collectors. It will also set itself apart thanks to the classic architectural charm of the hotel itself. Dealers will exhibit inside the historic suites of the hotel, with the historic and luxurious interiors of the hotel creating a striking, salon-like atmosphere in which the public can interact with the works on a personal scale.