Beverly Fishman’s work might appear enticing and harmless, but one need only scratch the surface before something more murky comes bubbling up.
At Gavlak gallery, Fishman’s show, ‘Love Letter to LA’, explores the marketing of pharmaceuticals to an increasingly medicated public. These alluring, ultra-polished wall reliefs rendered in urethane paint seek to make tangible the physical and mental states of pain, anxiety and wellness. They also critique the pharmaceutical industry in an era of increasing agitation, addiction and mental health issues.
Visually, it’s a hard-edged minimalism indebted to mid-1960s California modern art, including the Finish Fetish movement and the vibrant palette of early-career Eva Hesse, before she deserted colour entirely.
Fishman is best known for multidisciplinary work exploring technological, scientific and biological systems of perception and representation. She seeks to provoke constructive conversations about the complexities in the medical industry, and how individuals perceive their physical and mental health, and fashion their identities.
The polymer sheen and ovoid shapes of the artist’s new work appear to reference tablets and capsules, divided and dosed; their alluring forms demonstrate how both sickness and health can be marketed via seduction. The rosy hues reference how women are particularly vulnerable to gendered pharmaceutical campaigns that have the potential to misdiagnose their targets; for example, the documented phenomenon of heart attacks in women misidentified as anxiety.
