The hoodie’s association with sports endured through the 1970s—think Rocky Balboa running up the steps of the Philadelphia Museum of Art—when it also became a “streetwear staple,” according to Elizabeth Paton of the New York Times. Among hip-hop artists, skaters and punks, the hoodie was a symbol of defiance and rebellion.
“There was and is a theater of the hood: pulling it up with a flourish, tugging it down to settle in its energetic slouch,” Troy Patterson wrote in a 2016 New York Times article. “The hood frames a dirty look, obscures acne and anxiety, masks headphones in study hall, makes a cone of solitude that will suffice for an autonomous realm.”
Because of their ability to obscure the face, hoodies are often regarded with suspicion. But the sweatshirts have also found their way into mainstream culture, touted by tech moguls and fashion designers alike.
The hoodie is now ubiquitous, but “to wear one with unthinking confidence tends to be inextricably tied up with privilege,” Lou Stoppard, curator of the exhibition, tells Paton. “By giving visitors that platform, should they want it, we can aim to make visible the individuals underneath.”
Multiple artists have contributed hoodie-themed works to the show: Among others, the list includes Devan Shimoyama, who created a sweatshirt covered in blossoming flowers, and Angelica Falkeling, whose mixed-media installation focuses on the environmental and social impacts of the cotton industry, according to Elbaor. The show also explores how the hoodie—which already carries sinister connotations in certain contexts—may become even more controversial with the rise of surveillance monitoring.
“To want privacy, anonymity, is inherently suspicious, and an affront to surveillance culture,” Stoppard tells Paton.
By unpacking varied and often conflicting cultural attitudes toward the hoodie, Het Nieuwe Instituut hopes to ease the public’s negative perceptions of the garment. The institution is, in fact, extending a warm welcome to hoodie fans. According to Paton, anyone who wears a hoodie to the show gets in for free.